Advertise at
Wholesale Prices
- CTV/OTT – streaming television
- Display - static banner ads
- Online Video - pre-roll
- Digital Audio - streaming radio/podcasts
- Digital Out Of Home – electronic billboards/screens
VIEW ALL DIGITAL PRODUCTS
Get 2x more response and 2x more commercials when you…
Save up to 50%
WHAT WE DO
STREAMING TV ADS
FROM JUST $0.02 per ad served
FROM JUST $0.02 per ad served
Place your Streaming TV ad on:
Fox, NBC, ABC, CBS, ESPN, Univision, Hulu, Amazon, Max, Peacock, Disney+, Paramount, Roku, Tubi, Plex, LG, Samsung, YouTube VIEW ALL
SIMPLE DIGITAL PLACEMENT
anyone can do
anyone can do
ATTRIBUTION & REPORTING
for easy campaign optimization
for easy campaign optimization
GROW YOUR BUSINESS
FIND NEW CUSTOMERS
EVERYWHERE EVERYONE ANYTIME
On Big Screen TVs
On Tablet, Desktop, Mobile Devices
+ Outdoors and In-Business Locations
TARGET BY MEDIA
TARGET BY LOCATION
TARGET BY INTEREST
TARGET BY DEVICE
TARGET BY BEHAVIOR
TARGET BY COMPETITOR
EVERY COMPANY SIZE – BIG OR SMALL, WE HELP THEM ALL
Hyper-focused Digital delivery in every State, County, City, DMA and Zip Code across the United States.
All company sizes, big and small, advertise with owl.media:
- Home Services
- Legal Services
- Auto Dealers
- Education
- Financial Services
- Restaurants
- Retailers
- Non-Profit
- B2B and many more
An Ad Ops team that can help with strategy, implementation and reporting - with no upcharge for managed service, campaign consultation or reporting data reviews.
Don’t know where to start?
That’s what we’re here for.
Don’t know the best tactic or audience to use?
That’s what we’re here for.
Don’t know how to optimize?
That’s what we’re here for.
Campaign Help
in 3 time zones
in 3 time zones
EVERY COMPANY SIZE – BIG OR SMALL, WE HELP THEM ALL
DID YOU KNOW?
We have measured 15 billion ad responses to commercials. You can pre-optimize your campaign and learn from the results of other advertisers in the same industry category.
| INDUSTRY CATEGORY | TOP DAY | TOP DAYPART |
|---|---|---|
| Home Services | Thursday | Daytime |
| Legal Services | Thursday | Daytime |
| Auto Dealers | Wednesday | Daytime |
| Education | Wednesday | Daytime |
| Financial Services | Friday | Early Morning |
| Restaurants | Monday | Daytime |
| Retailers | Monday | Daytime |
This is an example of industry insights data, actual data may vary by time and availability.
Full data for over 150 industry categories is available within owl.media
Over
15
BILLION
AD RESPONSES
MEASURED
15
BILLION
AD RESPONSES
MEASURED
Streaming TV is
GROWING
GROWING
GROWING
15.8%
Year-Over-Year Growth
in streaming TV ad spend
(Source: eMarketer)ADVERTISE WISELY
WHERE YOUR CUSTOMERS
ARE CONSUMING CONTENT
96%
of US households stream video content, which is 125 million people
(Source: Kantar)
4.1
is the average number subscribed streaming services per household
(Source: Kantar)
$47.89Bn
Expected revenue this year for streaming video on demand (SVOD), expected to grow to $155.51B by 2029
(Source: Statista)
Opportunities in Streaming TV
Pinpoint ads by geography and audience to premium CTV/OTT publishers
Multi-screen, multi-device viewing is a reality. Streaming TV ads on home TVs are non-skippable, like broadcast TV ads
Minute-level impressions matched to minute-level website traffic gives attribution that can help optimize a campaign
‘Bidder’ technology means we don’t need other DSP technologies, so we cut out the middleman and save you money
SOME SAMPLE CHANNELS
Streaming TV Channels
Online Video (OLV) / Display (Banners) – Websites / Apps
Streaming TV Sports Channels
Digital Audio / Streaming Radio / Podcasts
Streaming TV Spanish-Language Channels
Digital Out Of Home - Electronic Billboards & Screens
This is a limited sample of publishers, actual publishers may vary by campaign, targeting, budget and availability.
LIVE SPORTS ADVERTISING
Sports is an owl.media specialty.
We have more sports-related digital products / packages than any other digital platform. This is a reflection a new reality of multi-screen, multi-device game & tournament viewership across Football (NFL/NCAA), Basketball (NBA/NCAA), Baseball (MLB), Golf (PGA/LIV) and NASCAR.
Option 1:LIVE IN GAME on TV SCREENS
100% - live sports streaming tv content
Option 2:LIVE IN GAME + BROADER SPORTS AUDIENCE on TV SCREENS
80/20 – 80% sports audience targeted streaming tv
PLUS 20% live sports
Option 3:SPORTS AUDIENCE on MULTIPLE SCREENS
70/30 – 70% sports audience targeted streaming tv
PLUS 30% online video to sports website/app publishers
ALL DEVICES COVERED
Best Practice is to combine device delivery
– follow and retarget customers across different devices where they consume content.
Example:
Place streaming TV ads on home TV’s (non-skippable) and mobile devices, then retarget those that saw a streaming TV ad on their mobile devices via Online Video (OLV) to increase frequency of message delivery to your target audience.
EXAMPLE CAMPAIGN CRITERIA
CPM$20 - $50
IMPRESSIONS200,000 to 350,000
EST. WEEKLY REACH120,000 based on locations and channels chosen
BUDGET$2,640 over 2 months
AUDIENCE- Food & Home Interest
- 100% Women
- Age: 35-64
- Household Income: $75K+
MEDIA TACTICStreaming TV
CHANNELS- 150 Channels incl.: Food Network, HGTV, WeTV, TLC
RESULTS15% increase in Website Traffic
22% increase in Foot Traffic
CONTROLS AND TRANSPARENCY
analyticowl.com is built with different user levels in mind.
There are two ways to input a campaign:
There is also a built-in forecasting tool to estimate available impressions by publisher and geography. You can also request advanced forecasts for more complicated requirements.
WHY USE US?
NO MINIMUM AD SPEND
BETTER CPM PRICING
NO ADDITIONAL FEES FOR GEOFENCING / GEOTARGETING
FREE ATTRIBUTION WITH DIGITAL MEDIA PLACEMENT
SENSITIVE CATEGORIES OK LIKE LIQUOR, GAMBLING, CBD/CANNABIS
NO UPCHARGE FOR MANAGED SERVICE OR CAMPAIGN CONSULTATION
Easier for Media Sellers to Sell and Place Digital Campaigns:
- Easy campaign submission and easy to duplicate an existing or past campaign with one click to add another placement or continue a campaign
- owl.media makes any team member an instant digital seller (no experience required)
- owl.media gives expert-level team members more campaign controls and transparency
- Pre-optimize any campaign using AnalyticOwl Industry Insights and Industry Trends data
White Labelled Dashboards available for Media Companies and Ad Agencies
- Media Companies can provide white labelled Dashboards to Ad Agencies or Ad Agencies to their clients)
- Client Facing reporting dashboards at no additional charge
AnalyticOwl’s Scale of Data:
- At AnalyticOwl, we have over 200,000 advertisers in our ecosystem and have measured 15 billion ad responses across TV, Cable TV, Radio, Digital Audio, Satellite Radio, Podcasts and CTV / OTT
- AnalyticOwl ‘Industry Insights’ and ‘Industry Trends’ dataset is directly built into owl.media to help plan better, pre-optimized digital campaigns. Industry data covers approx. 200 industry categories from approx. 250 markets and this data is aggregated and anonymized from the advertisers own website metrics and foot fall metrics we’re able to track
AVOID TECH FEES
Did you know that most digital platforms use other digital platforms to serve digital ads?
These technology fees or access fees are passed along and usually come with minimum ad spends.
We use a direct ‘bidder’ to avoid additional fees. We have no minimum ad spend.
Digital Marketplace
The power of the ‘Bidder’
Avoid technology fees and minimum ad spends.
Access to Preferred Deals (PD), PMP Deals (PMP) and Open Exchange advertising inventory.
Preferred and Private Marketplace Deals
A Preferred Deal (PD) is a fixed-price, pre-auction transaction where a publisher offers inventory to a specific buyer at a negotiated rate, while a Private Marketplace (PMP) is a bidding process where a publisher invites a select group of advertisers to bid on their inventory.
Open Exchange
An open marketplace (also known as an open ad exchange) is an exchange where digital ad placements are bought and sold as part of an auction. The auction is run through real-time bidding (RTB), enabling inventory prices to be decided in real time.
AUDIENCE TARGETING GUIDE
OVER 250,000 AUDIENCE SEGMENTS AVAILABLE
PAST INTERACTIONS
Re-target people that you already know, or people like them
- Remarketing
- Website
- Mobile App
- Customer Lists
- Similar Audiences
- Lookalike of all website users
- Lookalike of leads
- Lookalike of sales/customers
RESEARCHING OR PLANNING
Target people based on their recent behaviors
- In-Market Audiences
- Interest targeting
- Internet behavior
- Custom Intent Audiences
- Website
- Mobile App
- New Concepts
INTERESTS AND HABITS
Target people based on their interests and behaviors
- Affinity Audiences
- Website
- Mobile App
- New Concepts
- Custom Affinity
- Website
- Mobile App
- Customer Lists
CONTENT TARGETING
Target people based on content topic, placement or keyword
- Topics
- Placements
- Keywords
- Content Exclusions
Select relevant publishers that match a topic
Select specific publishers to delivery ads on
Match publisher content with keywords
Sensitive content of publishers that you don’t want to delivery ads on
DEMOGRAPHIC TARGETING
Target people based on age, gender and income
- Age
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Unknown
- Gender
- Male
- Female
- Unknown
- Household Income
- Top 10%
- Top 10, 20%
- Top 20, 30%
- Top 30, 40%
- Top 40, 50%
- Lower 50%
- Unknown
- Also possible by Income Amount, FICO Score and Household Income
DETAILED DEMOGRAPHICS
Target people based on detailed demographic information
- Parental Status
- (0-1 years)
- (1-2 years)
- (2-3) years)
- (3-4 years)
- (5-11 years)
- (12-17 years)
- Marital Status
- Single
- In relationship
- Unknown
- Education
- University Applicants
- Current University Students
- Bachelors Degree
- Advanced Degree
GMAIL ADS (SPECIFIC TO GOOGLE AD TARGETING)
Gmail advertising has similar types of audience targeting
- Past Interactions
- Customer List
- Website Cookies
- Similar Audiences
- Researching or Buying
- In-Market Audiences
- Custom intent Audiences
- Content Targeting
- Topics
- Placements
- Keywords
- Life Events
- Graduating from college
- Moving homes
- Getting married
LOCATION & LANGUAGES
Target people based on location and/or language
- Location or Radius
- Region / Country
- City
- Zip/Postal Code
- Location or Radius
- Location Options
- People in, or interested in location
- People in or regularly in locations
- People searching for your target location
- Language Options
- One language
- Multiple Languages
- All languages
DEVICE TARGETING
Target people based on device type
- Desktop
- Computers and Laptops
- Tablet
- Tablets varying in size
- Mobile
- Mobile Phones and Mobile Devices
- TV
- TV and Streaming TV Devices and/or Set Top Boxes
YOUTUBE ADS (SPECIFIC TO GOOGLE AD TARGETING)
YouTube Advertising has similar types of audience targeting
- Past Interactions
- Customer List
- Website Cookies
- Similar Audiences
- YouTube Channel & Videos
- Researching or Buying
- In-Market Audiences
- Custom intent Audiences
- Content Targeting
- Topics
- Placements
- Keywords
- Life Events
- Graduating from college
- Moving homes
- Getting married
AD SCHEDULE / LIVE SPORTS SCHEDULES
Target People based on content schedules
- Select Dayparts to Show Ads
- Run ads on certain days
- Run ads during business hours only
- Run ads during certain dayparts
- Run ads based on Live Sports events or during times of specific content
- Target Event Schedules
- Super Bowl game day
- Award Ceremonies
- NFL/ NBA/ NCAA/ PGA etc.
- Run ads when websites and/or Streaming TV services release new content / new seasons
LIFE EVENTS
Target people by major life events
- Obtaining your driver’s license
- Graduating from college
- Buying a home
- Career change
- Getting married
- Newly pregnant
- Newly retired
OVER 250,000 AUDIENCE SEGMENTS AVAILABLE
Creative Services
Flat rate creative or per CPM creative pricing, fast turnaround of creative within 24-72 hours. Creative Examples
VIDEO CREATIVE ADS
for Streaming TV & Online Video
15 sec or 30 sec
Simply provide a logo
and we’ll do the rest
From $375 USD
VIDEO
AUDIO
BANNERS
STATIC BANNER ADS
for Display/Digital Out Of Home
All sizes available
Simply provide a logo
and we’ll do the rest
From $150 USD
Creative AI Videos with Animoto
Creative Banners from Benztown
Ads that Use Your Social Media with Spaceback
Award Winning Audio/Video ads from YamanAir
START NEW CREATIVE
DOWNLOAD CREATIVE SPECIFICATIONS
End-to-End targeted advertising solution
for local, regional and national advertisers
used by broadcasters, ad agencies and advertisers
Digital Ad Placement
- Self-Serve OR Managed Service (no upcharge)
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Targeting by
- Geo, Audience and Competitors
Additional Controls by
- Frequency & Publishers
- Days, Dayparts, Pacing
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Industry Leading Ad Ops Support
Industry Leading Streaming Attribution Reporting
- Ability to ADD broadcast attribution
OwlDSP DSP + AnalyticOwl important numbers
15 Billionad responses measured
200,000+advertisers in our ecosystem
40,000+zip codes covered for digital placement across all market DMAs
4,400+website publishers covering hundreds of interests
250+Premium streaming TV publishers incl:
Hulu, Peacock, Paramount+, Disney+, Max, YouTube, Amazon, ESPN, Fox, Roku, Tubi, Univision etc.
100+broadcaster partners served across TV & Radio
50%av. fewer advertiser cancellations when advertisers receive AnalyticOwl reporting
20%av. more ad spend year over year when advertisers receive AnalyticOwl reporting
HOW WE MEASURE
AnalyticOwl Advanced Attribution & Reporting
for Digital (clickable and non-clickable media) & Broadcast Attribution
PACING
REPORTS
Impressions Served:
- Total to Date
- Yesterday
Overall Campaign Pacing
- By percentage
- By immediate flight
- By entire campaign
FREE
DATA REVIEWS
IMPRESSION
REPORTS
Impression Delivery by:
- Creative
- Publisher
- Geo/Location
- Video Completion Rate (VCR)
- Reach/Frequency
Monthly Impression Reporting for:
- CAMPAIGN SUMMARY (with Heatmap)
- CAMPAIGN RECAPS (by Tactic)
ATTRIBUTION
REPORTS
Optimization Metrics by:
- Creative
- Schedule
- Publisher
- Market
- Device
Share of Impression Vs Share of Visits
Visits by Web Traffic (with advertiser Google Analytics)
Visits by Foot Traffic (where available)
ATTRIBUTION THAT HELPS
Attribution for Digital & Broadcast
GRANULAR DATA INCREASES ACCURACY
MINUTE-BY-MINUTE ad times and ad impressions are matched to:
MINUTE-BY-MINUTE website, digital, search, social and foot traffic
Post-log Data
Time-Stamped Data from Aired or Streamed Commercials
We ingest reconciled post logs including ad spot and / or impression cost, date, time, length, creative, station, publisher and program
Website Data
Google Analytics Connection
We establish a viewer access (“read only”) connection with the advertiser’s website to receive by-the-minute anonymized website data.
Foot Traffic Data
Physical Location Foot Traffic Data
We match ad time frequency to geo-fenced location data to determine foot traffic optimization opportunities.
Ad Response
RESULTS
Attribution Reporting shows proof of performance and ways to prove and improve any ad campaign by creative, schedule, digital metrics, station, publisher, day and daypart.
We invented 8 Minute Attribution™ for website visit attribution.
While nothing is 100%, there’s an 80% probability that visits occurring within 8 minutes came from the measured advertising.
NEW REPORTING STANDARD
What is it?
- AnalyticOwl is bringing better CTV/OTT impression-based campaign measurement to broadcasters, ad agencies and advertisers.
- With minute-by-minute CTV/OTT data, AnalyticOwl is able to measure CTV/OTT differently, matching ads served to advertiser-specific data by the minute:
- Website Traffic
- Digital Metrics Foot Traffic
- Foot Traffic
- The methodology uses an aggregation of audience response, not one-to-one where low sample sizes need to be extrapolated to census data.
Why is This Important?
- The CTV/OTT measurement breakthrough is done by capturing ad impression placement by the minute for seamless integration with AnalyticOwl’s platform.
- AnalyticOwl is able to deliver a combined Broadcast and CTV/OTT unified ad report.
- CTV/OTT attribution now can be included in the existing AnalyticOwl dashboard with easy-to-read metrics similar to broadcast attribution.
- Ultimately, this reporting can help provide predictive CTV/OTT response metrics by industry category.
What are the benefits?
- Minute-by-minute CTV/OTT data matched to the advertiser's website, search, social, foot traffic metrics
- Unified ad report including Broadcast and CTV/OTT attribution - prove and improve the CTV/OTT campaign, like broadcast
- Industry benchmarks - aggregated and anonymized campaign responses to predict best guess placement from day one.
- Thousands of Media Sellers familiar with AnalyticOwl broadcast response metrics, CTV/OTT can be treated similarly
- Shorter path to media seller acceptance of broadcast and CTV/OTT reporting and client conversations
- AnalyticOwl reporting has proven to lower cancellations by 50% and grow spend by 20%
Improved measurement of CTV/OTT performance
A MEASURED APPROACH
Our Results are also unique:
On average, advertisers cancel 50% less often & spend 20% more year-over-year
In Summary, why AnalyticOwl / owl.media
USE ATTRIBUTION REPORTING TO STAND OUT FROM THE CROWD
Ultimately, advertisers care more about Response than ratings because Response results in revenue.
We help change the conversation from ‘reach and frequency’ to ‘response and frequency’.
20% INCREASES IN AD SPEND – 50% FEWER CANCELLATIONS
When advertisers receive AnalyticOwl Attribution reporting, they cancel, on average, 50% less and spend 20% more year-over-year.
analyticowl.com PROVIDES A PATHWAY TO A DIGITAL FUTURE
analyticowl.com can help transition advertisers to the digital advertising world, using attribution across broadcast and streaming to highlight what tactics work best and how broadcast media can add value to digital results. With so many viewing and listening options, it’s more important than ever to start mastering the digital advertising future.
analyticowl.com + AnalyticOwl ATTRIBUTION PROVIDES WAYS TO PROVE & IMPROVE CAMPAIGN PERFORMANCE
Incorrect attribution is a common advertising problem, how do you know what really worked? By placing digital media and receiving attribution across clickable, non-clickable digital and broadcast tv / radio, advertisers now have the tools to optimize campaigns across multiple channels, tactics and devices.
THE BEST AD OPS SUPPORT TEAM IN THE INDUSTRY
Fast responses, strategic help, campaign consulting, ongoing training and reviewing data is all part of what makes the difference.
ABOUT US
BUILT BY ADVERTISERS
10 Years, 10,000 media sellers and 15 billion ad responses measured. Those are numbers that define who we are and what we have achieved. We make it possible to prove and improve any broadcast (ad spot) or streaming (impression) ad campaign.
AnalyticOwl invented a framework to help advertisers understand response to over-the-air commercials, bringing digital-like metrics.
We started this journey as auto dealer advertisers working with media sellers to place and measure media. That background has given us a purpose to help advertisers grow, as we were once in the same position, not knowing what advertising was working and without the tools to improve advertising campaigns.
Digital streaming attribution is now made possible with the addition of our proprietary owl.media digital platform where not only can you place digital media across CTV/OTT/Online, Video/Display/Digital, and Audio/Digital Out Of Home, but where we are now able to ingest minute-level impression details down to a city level. This enables attribution for clickable and non-clickable digital media which is matched to Google Analytics GA4 web traffic and foot traffic just like our broadcast attribution.
Our Mission: provide media sellers, broadcasters, ad agencies and advertisers innovative ways to place digital media and provide digital and broadcast attribution data to drive revenue and retention for all stakeholders.
FiscOwl, LLC
40 Morristown Rd
Suite 2B
Bernardsville, NJ 07924
40 Morristown Rd
Suite 2B
Bernardsville, NJ 07924
TOPICS
Streaming TV, Connected TV (CTV), Over the Top (OTT), Online Video, Pre-Roll Video, Display Banner Ads, Podcast, Audio and Digital Out Of Home Advertising, Digital and Broadcast Attribution,
AI advertising insights, analytics, attribution, big data, broadcast media, machine learning, media companies, radio, television, foot traffic, and podcast attribution.analyticowl.com is a digital advertising platform to place Streaming TV, Connected TV (CTV), Over the Top (OTT), Online Video, Pre-Roll Video, Display Banner Ads, Podcast, Audio and Digital Ouf Of Home advertising. AnalyticOwl is an attribution and analytics platform dedicated to tracking broadcast media (and streaming) like digital media. We focus on audience response over traditional third-party reach metrics to determine what motivates consumers to respond and when they are most likely to do so.